Web Survey Bibliography
A long-standing notion within survey research is that most respondents have a preference for a particular survey mode. Shortly after the development of telephone data collection methods, Groves and Kahn (1979) found that respondents tend to prefer one data collection mode over another. Because respondents may prefer one mode to another, many survey researchers have assumed that response rates, and general goodwill and attitudes about the questionnaire, can be improved by catering to the preferences of potential respondents, oftentimes by providing a choice between different modes (see Shih and Fan 2007; Dillman, West, and Clark 1994; Diment and Garrett-Jones 2007; de Leeuw, Hox, and Dillman 2008). In recent years, the Internet has become an increasingly more enticing medium for survey research. Switching mail or telephone surveys to the web has many benefits; web questionnaires are significantly less costly for researchers and could potentially reduce the burden put on respondents. More surveys are now conducted using the web, with varying results. However, web surveys of the general public have not yet effectively achieved response rates that are equivalent to those of mail questionnaires or other forms of surveying (Manfreda et al. 2008; Shih and Fan 2007) and coverage is limited. When given a choice, it appears that most respondents still prefer other modes of response to the Internet (Shih and Fan 2007; Diment and Garrett-Jones 2007). Thus, in order to achieve the best response rates, some prior research suggests surveyors should continue to cater to people’s preference for mail questionnaires. The analyses presented in this report address the issue of mode preference and its implications for survey response rates. This research utilized a mixed-mode web and mail survey experiment. One purpose of this study was to develop methods for improving response rates for web surveys. The experiment results imply that it is possible to achieve relatively high web response rates using several techniques. In this report we discuss these methods and the results of the experimental treatments included in this study. Additionally, our data reveal some surprising effects of survey mode on respondents’ mode preference, which suggest that relying on people’s stated preferences may not be a necessary or important method for deciding which survey mode to utilize. In light of these findings, we believe the web is a viable option for conducting certain surveys of the general public. To further understand the usefulness of web surveys, we also examine factors that may influence the likelihood of respondents choosing a web questionnaire over another option. We conclude by summarizing what this research tells us about effectively implementing web surveys.
Homepage - Don A. Dillman (abstarct)/(full text)
Web survey bibliography (4086)
- The Video-Enhanced Web Survey Data Quality and Cognitive Processing of Questions; 2009; Fuchs, M.
- Representativeness of Mobile Internet Surveys-A comparative study of CAMI vs. CATI - GOR 2009; 2009; Maier, U., Neubarth, W., Grosser, A., Hombach, A.
- Having their say: email interviews for research data collection with people who have verbal communication...; 2009; Ison, N.
- Engaging faculty through collection development utilizing online survey tools ; 2009; Jensen, K.
- Internet questionnaires in e-health contexts: Non-response to sensitive items; 2009; Reips, U.-D., Buchanan, T., Joinson, A. N., Paine, C.
- Collecting data in surfer's paradise: Internet-mediated research yesterday, now, and tomorrow; 2009; Reips, U.-D.
- A decade of Internet-based data collection: Time is ripe for combining e-learning with i-science; 2009; Reips, U.-D.
- Experimentation within surveys; 2009; Reips, U.-D.
- Media research: can technology replace interviews?; 2009; Windle, R.
- Prospects for mixed-mode data collection in cross-national surveys; 2009; Eva, G., Jowell, R.
- Online audio group discussions: a comparison with face-to-face methods; 2009; Cheng, C. C., Krumwiede, D., Sheu, C.
- Forum - Research 2.0: engage or give up the ghost?; 2009; Oxley, M., Light, B.
- A hybrid online and offline approach to market measurement studies; 2009; Cooke, M., Watkins, N., Moy, C.
- "Connected research" - How market research can get the most out of semantic web waves; 2009; Schillewaert, N., De Ruyck, T., Verhaeghe, A.
- Analyzing the Cost-Effectiveness of Using Return Receipt and Address Corrections in Mail Surveys; 2009; Stuckey, H. L., Malhotra, N., Sims, B. A., Walters, M. R.
- Summaries of Address-Based Sampling Presentations at the AAPOR Annual Meeting; 2009; W., Daily, G., Shuttles, D. C., Yancey, L. T., Thu Burks, A., Bourquin, C.Link, M. W.
- Can Survey Respondents with Visual Deficits Complete My Web Survey?; 2009; Malakhoff, L.
- How Many Scale Points Should I Include for Attitudinal Questions?; 2009; Maitland, A.
- Should I label all scale points or just the end points for attitudinal questions?; 2009; Maitland, A.
- Impact of T-ACASI on Survey Measurements of Subjective Phenomena ; 2009; Harmon, T., Rogers, S. M., Eggleston, E., Roman, A. M., Villarroel, M. A., Chromy, J. R., Ganapathi,...
- Quantification of Qualitative Data from Surveys; 2009; Aysoy, C., Rajagopalan, S., Lyziak, T., Oral, E.
- Integrated Household Surveys - Design, Implementation and Estimation; 2009; Silva, D., Smith, P., Lee, G., Quinstlr, M.
- New Methodologies in Sampling Rare and Elusive Populations; 2009; Pal, S., Thompson, S., Kalton, G., Lynn, P.
- Nonresponse Bias in Surveys; 2009; Bethlehem, J., Vehovar, V., Stoop, I., Schouten, B., Shlomo, N., Skinner, C., Montaquila, J.
- Measuring and Assessing Respondent; 2009; Penny, R., Hedlin, D., Merrington, R., Pistorius, M.
- Contemporary Methodological Challenges in Social Statistics; 2009; Glaude, M., Dash, J., Stukel, D., Verma, V., Sundström, A., Arora, A., Townsend, M., Gordon, N. M.
- Internet versus paper-and-pencil survey methods in psychological experiments: Equivalence testing of...; 2009; Lewis, I., Watson, B., White, K. M.
- Combining Web-Based and Mail Surveys Improves Response Rates: A PBRN Study From PRIME Net; 2009; Kroth, P. J., McPherson, L., Leverence, R., Pace, W., Daniels, E., Rhyne, R. L., Williams, Ro. L.
- Open-Ended Questions in Web Surveys: Can Increasing the Size of Answer Boxes and Providing Extra Verbal...; 2009; Smyth, J. D., Dillman, D. A., Christian, L. M., McBride, M.
- The effect of varying the number of response alternatives in rating scales: Experimental evidence from...; 2009; Maydeu-Olivares, A., Kramp, U., García-Forero, C., Gallardo-Pujol, D., Coffman, D.
- Timing accuracy of Web experiments: A case study using the WebExp software package; 2009; Keller, F., Gunasekharan, S., Mayo, N., Corley, M.
- A usability of a new graphical shopping interface through GlobalPark; 2009; Groenen, P. J. F., Kagie, M.
- Investigating causal relationships with power: Online experiments; 2009; Reips, U.-D.
- Effectiveness of incentives in web surveys within mixed-mode systems: An evaluation of errors & costs...; 2009; Lozar Manfreda, K.
- The reparation of trust after negative feedback – the results of two online experiments among...; 2009; Utz, S.
- Representativeness of web surveys to the general public ; 2009; Sonck, N.
- Effects of data collection technique on the quality of data: A MTMM study of CATI, CAPI and Online interviews...; 2009; Scherpenzeel, A.
- Using Internet survey paradata to optimize survey questionnaire design; 2009; Heerwegh, D.
- The Mobile-only Population in Portugal and Its Impact in a Dual Frame Telephone Survey; 2009; Vicente, P., Reis, E.
- Impact of mixed survey modes on physical activity and fruit/vegetable consumption: A longitudinal study...; 2009; Nigg, C. R., Motl, R. W., Wong, K. T., Yoda L. U., McCurdy, D. K., Paxton, R., Horwath, C. C., Dishman...
- Nonresponse in the Recruitment of an Internet Panel Based on Probability Sampling; 2009; Hoogendoorn, A., Daalmans, J.
- The utility of online panel surveys versus computer-assisted interviews in obtaining substance-use prevalence...; 2009; Spijkerman, R., Knibbe, R., Knoops, K., van de Mheen, D., van den Eijnden, R.
- Internet research differs from research on internet users: some methodological insights into online...; 2009; Lohmann, M., Schmucker, D. J.
- Find out what your people really think: How to maximize response rates to employee satisfaction surveys...; 2009; Lusty, D.
- Improving survey response in mail and internet general public surveys using address-based sampling and...; 2009; Messer, B. L.
- Are Mode Preferences Real?; 2009; Millar, M. M., O'Neill, A. C., Dillman, D. A.
- Gender-of-Interviewer Effects in a Video-Enhanced Web Survey: Results from a Randomized Field Experiment...; 2009; Fuchs, M.
- Psychometric properties of internet administered versions of Penn State Worry Questionnaire (PSWQ) and...; 2009; Zlomke, K. R.
- An Update on Survey Measures of Web-Oriented Digital Literacy; 2009; Hargittai, E.
- The Internet as a research site: establishment of a web-based longitudinal study of the nursing and...; 2009; Huntington, A., Gilmour, J., Schluter, P., Tuckett, A., Bogossian, F., Turner, C.